Founded in 1860 by Edouard Heuer, TAG Heuer stands for precision, innovation, and the spirit of motorsport. The brand revolutionized timekeeping with high-precision chronographs and is closely associated with racing legends. Iconic models like the Carrera and Monaco embody dynamism and avant-garde design. TAG Heuer is more than a watch – it's a symbol of speed, performance, and the courage to push boundaries.