Tudor was launched in 1926 by Hans Wilsdorf, the founder of Rolex. The goal was to offer high-quality and reliable watches at a more accessible price. Tudor became particularly known for its robust dive watches, which were also used by military and naval units. Models such as the Black Bay today represent the combination of traditional design and modern technology. Since its repositioning in the 2010s, Tudor has established itself as an independent luxury brand with a strong character.